I’d love to see cameras on ratings boxes so we know what actually happens in an ad break. So this kind of cool.An Australian family sitting down to watch the Ariel Ping Pong Grand Final, the biggest sporting event of the year.
Tag Archives: Ethnography
Posted in Advertising, Communications, TV
A new app on the iPhone just for researchers and planners
I’m really, really hoping that 2010 will see some innovation in research methods and technology, so it’s nice to see this ‘Everyday Lives’ ethnography app just launch for the iPhone already. I haven’t given it a spin yet but I’m not sure the features quite warrant the features just yet. I’ll keep you posted. You can download it here.
Posted in Research
Digital research
I went to an AIMIA forum this week relating to ‘Market Research in the Digital Age’. Whilst it was helpful it left me somewhat wanting more. They spoke a lot about disruptive technology (which is an unhelpful mindset to be in if I’m honest) and the main take out for me was that technology allows you to do the same research only faster, cheaper and more accurately. Which is kind of obvious really. However, it was nice to hear about the developments in the industry.
For me, I would have like to have seen a forum on how we could use digital/technology to better understand people in general. Something more along the lines of this post on digital anthropology from Logic + Emotion. Or simply how can we use digital devices to observe what people do.
Posted in Uncategorized
A new positioning for radio
Well it’s not quite that exciting but I was having a chat with Auntie Mye about why she always leaves the Radio on in the house even if she is out. I initially thought it was something to with scaring off potential burglars, but as it happens it’s because ‘a house is never lonely when the radio is on’. Which is a lovely little thought. I don’t listen to the radio much these days, only Lastfm, but it’s true, radio background noise is comforting and it’s not just at home. We all must of worked in those offices which could do with a bit of Radio ambience to breathe some life into the place and drown out the tapping of keyboards and long silences. Perhaps there is a campaign to promote radio in there somewhere.
I love it when you are having a chat with someone who shines a little light on something which makes you look at it differently, or with a new kind of affection.
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