Comments for The Communications Room

Comment on The future of account planning is not in an ad agency. by Emotional content | remasteredaccountman

Emotional content | remasteredaccountman — Sat, 28 Jan 2012 14:21:53 +0000

[...] great post on that expands this – with a planning focus – is here. And these guys are really on [...]

Comment on On 2011: Every time someone says engagement a fairy dies by chrisarnold88

chrisarnold88 — Sat, 21 Jan 2012 18:36:07 +0000

Like your style!

Comment on Marketing in Australia – the spreading of trends, creativity and scale. by Daz

Daz — Fri, 11 Nov 2011 19:14:34 +0000

I have read so many posts on the topic of the blogger lovers but this paragraph is really a fastidious article, keep it up.

Comment on Involvement thresholds by Henry Jenkins interviews Frank Rose « The Communications Room

Henry Jenkins interviews Frank Rose « The Communications Room — Thu, 10 Mar 2011 00:44:14 +0000

[...] we reach the most people for the least effort and the lowest cost? I’ve said before that people have always had thresholds when it comes to how immersed they are willing to become in a communication. The net result of [...]

Comment on The forgotten Ps of marketing by Everything is advertising « The Communications Room

Everything is advertising « The Communications Room — Tue, 08 Mar 2011 00:45:31 +0000

[...] across this interview with Johnny Vulkan of Anomaly where he talks about something I’ve mentioned here before. Marketing isn’t just about the promotion. There are three other forgotten Ps we should be [...]

Comment on Thoughts on Circus Festival 2011 by carlmoggy

carlmoggy — Mon, 28 Feb 2011 21:12:16 +0000

No problems, it was a great presentation. I just hope people in the audience were listening!

Comment on Thoughts on Circus Festival 2011 by Rob Campbell

Rob Campbell — Mon, 28 Feb 2011 11:19:21 +0000

Thank you for the kind words and an extra special thanks for validating my vulgar language.

Comment on Turning objectives into tactics… by carlmoggy

carlmoggy — Mon, 25 Oct 2010 04:57:56 +0000

I look forward to reading it. How’s life in PR??

Comment on Turning objectives into tactics… by Will

Will — Fri, 22 Oct 2010 12:10:22 +0000

That is a BRILLIANT quote, and sums up how I think about planning. I think I may write a post about it.

Nice one.

Comment on A tale of two buttons – Fan versus Like by carlmoggy

carlmoggy — Mon, 26 Jul 2010 03:38:40 +0000

I think you summarised it far more eloquently than I!