Advertising, Business, Communications, Digital, Marketing, Social Media

Everything is advertising

Jess Greenwood at the recent Circus Festival brilliantly summed up how I feel these days by saying that everything is essentially advertising. Not just a TVC, but every single interaction with a customer should be treated as an opportunity to advertise in the truest sense of the word. A case in point.

Then I came across this interview with Johnny Vulkan of Anomaly where he talks about something I’ve mentioned here before. Marketing isn’t just about the promotion. There are three other forgotten Ps we should be considering as advertising. Promotion has kind of become like crack to brands and agencies, but we are undoubtedly starting to see a shift to the other stuff.

About these ads
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s