Jess Greenwood at the recent Circus Festival brilliantly summed up how I feel these days by saying that everything is essentially advertising. Not just a TVC, but every single interaction with a customer should be treated as an opportunity to advertise in the truest sense of the word. A case in point.

Then I came across this interview with Johnny Vulkan of Anomaly where he talks about something I’ve mentioned here before. Marketing isn’t just about the promotion. There are three other forgotten Ps we should be considering as advertising. Promotion has kind of become like crack to brands and agencies, but we are undoubtedly starting to see a shift to the other stuff.