This is a pretty neat idea from adidas using Youtube to deliver its basketball content. Rather than just spurting it all over the web then wiping their hands of it adidas really thought about the context and how they could use Youtube in an interesting way.

Essentially in one section videos are only unlocked once the latest has been viewed a certain amount of times. Genius. The others allow you to control or influence the video. Simple but better than the usual spray and pray or TV on the web approach.

Another great find from Rubbishcorp