I love this allegedly authentic Military manual from 1943. It essentially describes how to plan and implement a rumour during a conflict. Now I’m obviously not saying we should start lying to people but it talks a lot of sense relating how our ideas spread.

Stuff like this is enlightening in that a lot of things people believe to be new and revolutionary in communications isn’t in fact new, it’s just been forgotten or drowned out by years and years of manipulation and unhelpful chatter.

We have probably reached the point where we think: ‘Hang on a minute, social business design integration or a blogger outreach strategic programme makes no sense, let’s start again and put our common sense hat on’.

Here are some of my highlights from a document supposedly written 67 years ago

Found via Adverlab