Comments on: A socially social campaign fuelled by social – Why Movember works? http://thecommunicationsroom.com/2009/11/05/a-socially-social-campaign-fuelled-by-social-%e2%80%93-why-movember-works/ Thoughts from a communications thinker and tinkerer Sat, 28 Jan 2012 14:21:53 +0000 hourly 1 http://wordpress.com/ By: carlmoggy http://thecommunicationsroom.com/2009/11/05/a-socially-social-campaign-fuelled-by-social-%e2%80%93-why-movember-works/#comment-316 Wed, 25 Nov 2009 21:50:09 +0000 http://thecommunicationsroom.com/?p=1014#comment-316 Cheers Will.

I think you’re right there.

I’m also becoming quite attached to my Mo and I’m going to miss it come next week. Not sure the missus feels the same

]]> By: Will http://thecommunicationsroom.com/2009/11/05/a-socially-social-campaign-fuelled-by-social-%e2%80%93-why-movember-works/#comment-315 Wed, 25 Nov 2009 14:19:55 +0000 http://thecommunicationsroom.com/?p=1014#comment-315 Good post.

I think it’s just your ‘spread’ point which is the real driver – having a shit ‘tache is something people are (more often than not) worried about. Worried they’ll be mocked.

Giving people something to talk about/subvert this (especially for blokes, who are essentially showoffs) is a massive draw. Fundraising or not – I bet if you called it Movember and there wasn’t a charitable involvement, people would still do it. Yes, I’m being Devil’s advocate, but I bet that’d be the case.

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