Comments on: Why Starbucks is solving the wrong problem with unbranded stores? http://thecommunicationsroom.com/2009/07/28/why-starbucks-is-solving-the-wrong-problem-with-unbranded-stores/ Thoughts from a communications thinker and tinkerer Sat, 28 Jan 2012 14:21:53 +0000 hourly 1 http://wordpress.com/ By: Is Starbucks Faking It? (TEST PUBLISH) – brandology http://thecommunicationsroom.com/2009/07/28/why-starbucks-is-solving-the-wrong-problem-with-unbranded-stores/#comment-284 Mon, 10 Aug 2009 01:51:40 +0000 http://thecommunicationsroom.com/?p=912#comment-284 [...] unfortunately is taking the wrong approach by trying to manufacture authenticity in an area where they don’t have a clue what they are doing. I get what they are trying to do, and I applaud them for it. However, the “designing form the [...]

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