Recently I’ve been feeling like I’m going mad (and it seems I’m not the only one), mostly over a very basic concept called marketing. Now I’m pretty sure that in my first week of marketing school I was taught the 4Ps (or 7Ps depending on who you talk to). You must know them, it’s arguably the oldest, most basic concept relating to marketing. They are called product, price, place and promotion and no I’m not going to explain them.

So why do I feel like I’m going mad? Whilst not in the same guise, it’s mostly because people are talking about product and place as something revolutionary that has just been invented by a new wave of Social Media Punks and unmarketing gurus. All that has changed is the emphasis away from promotion and towards the rest of marketing.

Yeah things have evolved, there are new tools to use, certain things are less relevant and people’s attitudes are changing. But that’s great, who wants to be doing the same things throughout their career. A lot of what is relevant now more than ever isn’t new, it’s never just been about advertising, it just worked more effectively than it does today. People expect more than promotions from companies which means we need to better at marketing.