A sociogram is not a social media consultant supplementing their income of an evening; it is a visual representation of a network, that identifies the flow of information and the varying strength/relationship/reliance on one another. It’s useful predominantly because it gives you an indication of the actual relationships, on and offline, rather than the one size fits all preconceived notion around ‘influencers’.

I also say planners, because social media experts are well experts, so they will know about this already. I used to draw sociograms all retro, with a pen and stuff, however this week I came across a budget, but helpful little tool that makes it as easy as. Enjoy.