Little things that deliver a lot

Wikiv2

I came across this today which may well have been around for a while but I only just noticed it. You can now search Wikipedia direct from Google. Whilst this only saves me 2 seconds at most it’s a nice touch and over the period my life this could equate to a lot. Perhaps even a handful Tweets in Twitter Time.

It also reminded me of a Dan Ariely Ted talk that amongst other things highlights how easy it is to spend money on advertising but if you ignore the little micro interactions that precede it, you might be a wasting the lot. If you want the full story on how forms increased the number of organ donors and how The Economist tricks your mind to sell higher value subscriptions, then it’s well worth watching.

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