Sometimes it is the little things that can make a big difference. So in the spirit of this and just doing stuff, I am going to blog for the rest of the year about all the simple things the brands I enjoy could do to improve my experience. Here’s entry number one.

We all know that artists make their money touring these days. According to Billboard, Madonna was the top earner in 2008 with $242,176,466. Not too shabby considering her album was only the 50th best seller. It’s not just because of digital downloads either (where Madonna was still only ranked 14th) people are generally getting off their backsides to see more live music, more often. However I digress, a simple idea requires simple blog post.

I was in my nearest high street music retailer buying the new Kaiser Chiefs album and when I got home I opened the case to find their touring dates. Awesome,, online I went and booked the tickets to see them in the flesh. A missed opportunity for the retailer I thought and perhaps a way to slow the migration of people to Internets.

So my simple idea is thus. Why don’t retailers sell tickets directly at the point of purchase and give away the album for free in return? I can just pick up the ‘Kaiser Chiefs Live’ CD + tickets package off the shelf, pay and save myself the time and pain of having to go online. Perhaps retailers also do a deal where they have a set amount of tickets assigned just for those people who actually don’t use the web and use their real world stores.