It’s been great following the Obama campaign and it’s a fantastic example of how brands and people can really harness the power of digital communications. However, for this post I’m refraining from adding to the praise, there’s quite frankly too much out there already, I just wonder whether he will continue this approach throughout his tenure in the White House? I for one would find that commitment an astounding achievement. The signs are looking good already with this new site.

The ability to get an insight into the life of the American President and have a dialogue with The White House at that level will surely prove to even the most closed and anally retentive organisations that this approach is here to stay. And here is a great article from Harvard on the 7 lesson organisations can learn from Obama.