Seeing as I started following the wiggle and the robot I feel like I should at least keep going, even if I am slow off the mark on getting to post about the ‘I’m a PC’ ads. But I actually thought this was a pretty smart move by Microsoft and genuinely liked where this went. I get this a bit more than the Gates and Seinfeld spots and whilst it wasn’t ground breaking, it does feel right.

It’s a thoughtful piece, not a revolutionary we are changing war cry. I like the fact Microsoft is standing its ground and reframing how people feel about it. It’s as if Microsoft hasn’t just made it OK to admit you use a PC, it actually gives you an air of substance and depth over a Mac user. They have been blinded by the lights, popular culture and slick designs where as the PC user has just got on with their meaningful existence and got great stuff done.

Apple has had it very easy over the last few years doing a number on Microsoft with very little response, so it’s good to see them add another chapter to the story.