Seinfeld and Gates – is the wiggle just a sign of things to come?

Apart from Gates’ little booty shake at the end it didn’t really do much for me apart from humanise Microsoft a bit. I am however withholding judgment on this until I see how the story plays out. Let’s be honest it was never going bring back the love straight away. Anything too cool it would have been accused of emulating the Apple brand, anything too funny or confrontational it would have been accused of copying Apple’s ‘PC and Mac’ ads.

I think this is a long haul journey that’s not just about being a funny ad or undergoing a shiny makeover. It’s arguably one of the hardest, most complicated briefs in the world and isn’t just about a battle with Apple. I’m optimistic it’s going somewhere a bit more interesting and I can’t wait to see Gates putting a bit more oommph into it. The little tease. Softly, softly catchy monkey.