Lately I have been doing some work with a couple of good brands and I don’t mean people simply like them, they actually do good things in relation to making the world a better, more equal place.

But with all the discussions relating to games making kids either more violent or actually improving their social skills, isn’t there surely a market for a really, really, really big blockbusting release relating to social justice issues and truthfully saving the world, not just in the style of James Bond. EA, you can have that idea for free.