I went to an AIMIA forum this week relating to ‘Market Research in the Digital Age’. Whilst it was helpful it left me somewhat wanting more. They spoke a lot about disruptive technology (which is an unhelpful mindset to be in if I’m honest) and the main take out for me was that technology allows you to do the same research only faster, cheaper and more accurately. Which is kind of obvious really. However, it was nice to hear about the developments in the industry.
For me, I would have like to have seen a forum on how we could use digital/technology to better understand people in general. Something more along the lines of this post on digital anthropology from Logic + Emotion. Or simply how can we use digital devices to observe what people do.
This is very timely. Met with a digital ethanography company yesterday. They are called Trampoline Systems. Very interesting..
Funny you should mention Digital Ethanography. Just went to see a company about this yesterday:
http://www.trampolinesystems.com/
Run by this chap:
http://en.wikipedia.org/wiki/Charles_Armstrong
Modelling data with sociable principles is fascinating.
Cheers Will, what is happening with your blog? You find it to find the time to keep it going?
Heyo.
Blog is still sort of there, but a little bit in the background – work has been busy recently. Looking to move server/register a URL too..