I kind of like the virtual pint app from Carling. Admittedly I’m not sure whether it will work out to massively cost effective i.e. will it get more column inches than downloads? But it is what it is. And that’s an entertaining piece of communication, using cutting edge technology from a brand doing good things. Will it sell more pints, perhaps not? Is it useful, not really? It will however get groups of lads crowding around their mate with the new iPhone down the pub thinking about Carling. Even though Carling’s product isn’t the best in my opinion I have a growing appreciation for the brand. They always do good stuff such as this last year at festivals. Maybe the next time I’m in England I might try an actual pint.