Creating stuff. Do we do it wrong?If you haven’t read Conscious Capitalism you should – it’s a very, very good and important book. This isn’t a review of it though. Yesterday’s post just reminded me of this brilliant and profound statement from the author and CEO of Whole Foods John Mackey: Human creativity, partly individual, but mostly collaborative and cumulative is at the root of all economic progress. Human creativity in marketing is of course mostly individual, a bit collaborative when clients force us to and there’s loads of budget but never at all cumulative.